Project Background

Product name: DJI drone series (for Christmas sale promotion)

Supported languages: English/Spanish/French/German

Region: Global

Objectives: To cooperate with offline stores to launch new products and break the bottleneck of acquiring new customer traffic online

Media: Google/YouTube

Strategies: 1. Hold new product launch activities, take advantage of video content to introduce the brand, and expand the impact of the new product launch 2. Combine audiences and materials from multiple dimensions with frequent iterations to expand the brand’s appeal

Wezonet Creative Production Team – Creative Planning Focusing on Production Effects

Use the flash mob and music jam with young, trendy, technological, and DIY elements to provide a high-quality visual experience

Combine the dynamic music with product application scenarios to display the discount product on Christmas and achieve both quality and effectiveness