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Agent-placement on Meta: Multiplayer Online Casual Social Game Toki
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Registration cost

The overall registration cost meets the client’s expectations with no strict requirements.

 

Single-day installation volume

The peak single-day installation volume on double ends is 2000.

 

Prepare the material placement one month in advance with the combination with KOL activities, create the advertisement 3 days in advance, launch all the materials, and ensure all the materials can pass the review before placement.

The 1.0 series quickly gained volumes in the early stage to meet requirements.

The 2.0 series provided paid events function with an optimization goal of purchasing the installation volume at a low cost while taking into account the payment situation.

The 2.5 paid event series increased the volume and tested the standard advertisement with multiple advertisement groups, high budget, and text-only copywriting.

 

CPI

Long periods for product placement with different cycles on Android and IOS

2-3 in the initial stage, 3-5.5 in the middle stage, and 8-12 currently.