Facebook + KOL = Precise Monetization

Objectives

To reach target customers and increase brand exposure

To increase independent station visits and user viscosity

To increase sales, boost efficient conversion, and improve ROI

Strategies

Precise targeting of new and returning users and traffic conversion

Focus on multimedia + KOL creative reviews

Adjust material direction in response to user comments

Secondary marketing of independent station users to increase sales

Challenges

Social media demands high-quality materials

User preferences vary greatly by regions

Precise operation of potential users is required

Results

Created long tail effects through optimized traffic operation

Completed KPIs of brand exposure and conversion rates ahead of schedule

Established a benchmark for Chinese technology brands and global KOLs

Cases of integrated marketing