Background

PesoCash is a financial cash loan company, and user portraits reflect that users are people aged 18+ of all genders. The Southeast Asia and Latin America emerging markets have large potential, while the Philippines and Mexico markets mainly require loan applications and Indonesia mainly requires registrations.

Ad Placement Strategies

Financial cash loan products usually require a license from the national or regional financial authority. Without the necessary qualification, the product may not be placed. So understanding customers’ qualifications and other related information is required before the placement. TikTok, one of the most popular media platforms at this stage, can help the client explore new groups and further stabilize the expansion.

Material testing direction

Simple pictures; character interpretation; step-by-step oral broadcast; product demonstration; placement on both TT and Pangle; pictures are worthwhile to try.