Objectives

Increase the brand exposure and enhance recognition of target users in overseas regions

Region: Mainly USA

Increase the number of high-quality visits and conversions on the official website

Convert customers efficiently and increase user loyalty and repurchase rate

Challenges

Lack of B2C model and global social media marketing experience

Limited brand awareness and influence

A great number of competitors and a highly saturated market

Strategies

Focus on multimedia + KOL & production of product review videos to increase the creative diversity and authenticity of content

Hold promotional activities when appropriate

Utilize optimization models driven by data

Results

Increased awareness and protected brand keywords with brand exposure more than 4.5 million times

Increased brand awareness from 0 to 1 and achieved conversion from 1 to 100

Achieved 70%+ displays at the top of the search results page