Who We Serve

WEZO WeDTC’s top-tier team of marketers, whether they are from China or another nation, can satisfy the varied needs of going global for advertisers in many industries.

Chinese Brand Companies

Have a mature brand system, Try multiple paths to develop global markets

Cross-Border Sellers

Rely on advertising platforms and website groups, Weak in self-design capabilities

Foreign Trade Platform Sellers

Have a large number of products, Face fierce competition on platforms

Manufacturing Factories

Have star products, But lack in brand building

State-Owned Enterprises

Have excellent supply chain management and sufficient capital and budget, But vulnerable to policies and difficult to manage overseas public relations

WeDTC Team Helps You Solve

Industry Pain Points Faced by Cross-Border E-Commerce

Severe Involution in the Chinese Market

Chinese advertising traffic is characterized by fierce competition, poor quality, meager profits, low consumer loyalty, and redundant and inefficient marketing channels.

Lack of Global Market Awareness

Despite the expectation for DTC transformation, experience with global brand marketing is absent. The understanding of the target market, industry competition and consumer demand is insufficient. There are many blind spots in decision-making, huge expense of trial and error, and a lot of barriers to developing the global market.

Barriers to Developing Global Market

Global payment, logistics, storage, and other critical aspects are not properly deployed, significantly impacting the purchasing experience of global customers, and making it difficult to increase market share and boost user reputation. Global teams are absent.

Lack of Global Team

The lack of professional expertise and the challenges of team building result in the disorder of independent brand stations and user operations, which has a major negative influence on long-term product sales and brand value.

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Different Challenges for Different Life Cycles of Enterprises

Survival Period

Cold start of new brands/products overseas & brand system construction

What is the condition of the markets in overseas nations and regions?
How should the target consumers be positioned?
How can the brand be developed globally?
How can we distinguish our product positioning?

Growth Period

Stabilize traffic and sales & enhance brand voice across the network

How can we attract traffic?
How should media platforms be selected and used?
How should global media be purchased?
How should advertising formats be chosen?
How can creative materials be optimized?
How can ROI be efficiently increased?

Mature Period

Lay out global strategies and deeply explore consumers' brand mindset

How can brands achieve scale effect?
How can the Ad placement scales be effectively expanded?
How can further market potential be explored?
How should we reach more potential customers?

We apply our expertise and technology to deliver customized services for the whole lifecycle of companies expanding globally.

SMB · Survival Period

LA · Growth Period

KA · Mature Period

  • Professional and comprehensive global market research, including global industry research and consumer insight reports
  • Marketing experts assist with brand building, including brand naming, logo, packaging, and other services to improve the visual identity system
  • Echo X Shopify, a worry-free version of independent station construction
  • Media Ad agent-placement, covering global head media, Google SEM Ads + Meta In-Feed Ads
  • For the Lighthouse Academy primary courses, we simulate practical courses to help clients master the logic of the whole chain of brand operations and master the basic operation and operational skills of traffic acquisition and media accounts
  • Professional and detailed market survey on the global markets, including industry research and consumer insight reports in the target countries
  • Brand building with the assistance of marketing experts, including brand naming, logo, packaging, and other services to improve the visual identity system
  • Echo X Shopify, a flagship version of independent station building
  • Social media marketing supported by celebrities (including 30 KOCs, 15 KOFs and 5 KOSs) for product reviews and live commerce
  • Social media operation, covering global leading social media platforms (Facebook / Instagram / YouTube / TikTok) for mass marketing
  • Public relations management, helping global news media to publish PR articles and providing public opinion monitoring services
  • Media Ad agent placement (Google GDN Ads + Meta & TikTok In-Feed Ads)
  • For the Lighthouse Academy intermediate courses, we teach more tricks of using mainstream media and strategies of marketing promotion to enhance the team’s client acquisition skills by acquiring, operating, and converting the accurate traffic on Google, Meta, and TikTok with Ad placement
  • Professional and detailed market survey on the global markets, including industry research and consumer insight reports in the target countries
  • Brand building with the assistance of marketing experts, including brand naming, logo, packaging, and other services to improve the visual identity system
  • Echo X Shopify, a customized version of independent station construction
  • Comprehensive social media operation coverage, including Facebook + Instagram + YouTube + TikTok + Twitter + Snapchat + Pinterest + Reddit / Telegram / Discord / Line
  • Celebrity matrix, including 30 KOSs and 15 KOLs for product reviews + live streaming + community campaigns
  • Long-term and stable PR relationship management, helping brands build a global reputation
  • Media Ad agent placement, covering the comprehensive Ad replacement on Google & Meta & Tiktok + Ad replacement on local vertical media
  • For the Lighthouse Academy advanced courses, we help our clients master the all-around operation skills of independent websites, participate in the official media marketing on holiday and learn marketing strategies, and master media advertising data analysis tools to analyze data from multiple dimensions and achieve efficient conversion with big data.

Clients We Serve